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The Global Football Industry: Marketing Perspectives

, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for;

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Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Consumer Behavior of Male and Female Fans towards Women's Football

The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and;

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Global Marketing Strategies

global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply;

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Marketing Fundamentals

. With 'Practitioner's Perspectives' and 'Professor's Perspectives' in each chapter, this textbook brings the subject to life from a global;

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The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success

club FC Bayern Munich is one of the "global players" in the business of football. The FC Bayern Munich AG is the leading football company;

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Marketing for Hospitality and Tourism, Global Edition

authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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Global Cases on Hospitality Industry

Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality;

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Global Cases on Hospitality Industry

Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality;

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media;

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Football And Management

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product;

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Marketing Management

real-world, global perspectives.;

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The Reinvention of Marketing

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. ''The;

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Marketing for Hospitality and Tourism, Global Edition

marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent;

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Marketing: A Global Perspective

perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities;

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Marketing and Sales in the Chemical Industry

must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers;

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Football Brands

The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with;

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Sports Marketing

. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports;

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A Sociology of Football in a Global Context

Association football is now the global sport, consumed in various ways by millions of people across the world. Throughout its history;

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Marketing

perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities;

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Global Perspectives On Insurance Today

Many risks face the global insurance industry today, including the aging populations of developed countries, competition from other;

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Global Perspectives On Insurance Today

Many risks face the global insurance industry today, including the aging populations of developed countries, competition from other;

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Localizing Global Marketing Strategies

over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its;

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