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The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new;

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The Experience Maker

managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new;

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The Experience Maker

managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new;

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Competing in a Service Economy

. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business;

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The Monetary System

international and regional economies by developing a controversial new stance on the operation of money in society. Presenting a classification;

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Superior Customer Value

exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework - speed, service, selection;

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Superior Customer Value

exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework - speed, service, selection;

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Customer Experience

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore;

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The Satisfaction of Change

way to reduce customers' cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience;

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The Psychology of Customer Care

This book breaks new ground on customer care. Drawing on the author's international experience and research, it provides new insights into;

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The Psychology of Customer Care

This book breaks new ground on customer care. Drawing on the author's international experience and research, it provides new insights into;

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Youtility

, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers;

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The Customer Revolution

Seybold reveals that the new economy is the customer "E-conomy", and that the companies that develop a strategy focused on this basic tenet;

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The Seven Myths of Customer Management

. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step;

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New Economy Excellence Series

New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for;

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Lean Impact

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we;

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The Nordstrom Way to Customer Experience Excellence

regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization-in any industry-in every corner;

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The Philosophy of Money

provides us with a remarkably wide-ranging discussion of the social, psychological and philosophical aspects of the money economy, full;

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The Philosophy of Money

provides us with a remarkably wide-ranging discussion of the social, psychological and philosophical aspects of the money economy, full;

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Meaningful Measurement of the Customer Experience

only improve the customer experience by holistically looking at the customer journey, but provide a sustainable method for analysis and;

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Customer Equity

solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system;

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Driving Customer Equity

Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important;

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Monetary Orders

Wherever there is money, there is money politics-a subject demanding ever greater attention at a time when monetary policies lead and the;

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Wallet Allocation Rule

money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable;

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Be Different!

is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide. The;

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Customer Experience Edge: Technology And Techniques For Deli

It's a new world of business, and customers are keenly aware that their loyalty is valuable currency. The Customer Experience Edge gives you a;

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Customer Experience Management - The Experiential Journey

collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology;

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