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The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations

The Death of the Brand? Challenges Facing International Brands in the 21st Century - An Analysis with Examples and Recommendations;

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Managing Brands

in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today's brand manager, including: *Brand;

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Green Branding

. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands;

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Arbitrating Brands International Investment Treaties and Trade Marks

takes the opportunity to analyse trade marks and brands as examples of foreign direct investment. In light of the Phillip Morris cases;

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Creating Passion Brands

employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century. Drawing on the very latest;

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Management Challenges In The 21st Century

Management Challenges for the 21st Century looks afresh at the future of management thinking and practice. This astonishing new book from;

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Retail Power Plays

create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap;

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Brand Breakout

in international markets and the challenges they face when competing with western brands.;

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Brand Breakout

in international markets and the challenges they face when competing with western brands.;

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Rural India Facing the 21st Century

Written by an international team of young scholars, 'Rural India Facing the 21st Century' draws together a profound analysis of a broad;

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Rural India Facing the 21st Century

Written by an international team of young scholars, 'Rural India Facing the 21st Century' draws together a profound analysis of a broad;

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Building Brands Directly

marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and;

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Building Brands Directly

marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and;

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor;

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The New Strategic Brand Management

support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case;

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Public Libraries in the 21st Century

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at;

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THE Seven Dimensions of Branding

largest emerging market, Nigeria. Drawing on the author's more than two decades of helping local and international brands, the book gives you an;

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Building Brand Identity

along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds;

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The New Global Brands

-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY takes you inside the process and explains the process of establishing brand identity, identifying the;

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Construction Industry Research Prospectuses for the 21st Century

challenges facing the engineering and construction industry and the problems associated with implementing innovative technologies. The prospectuses;

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Brand Meaning

author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways;

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Brand Meaning

author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways;

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Multinational Enterprises and Emerging Challenges of the 21st Century

A cast of prestigious international business scholars explores here the emerging challenges and issues facing multinational enterprises;

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The Future of Brands

21st century? And from what unexpected quearters will successful new brands emerge? This book offers the insights of 25 international opinion;

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The Importance of Being Branded

Four Critical Brand Issues Facing Irish Managers, the Myth of the Manipulated Consumer, the Six Cultural Contradictions in 21st Century Ireland;

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Strategy and Management of Industrial Brands

protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well;

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Building Consumer Good Brands in China

background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and;

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