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Statistical Methods in Customer Relationship Management

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies;

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The Customer Centred Strategy

gives you the tools to think with foresight and creativity, in order to anticipate future customer needs and the vision to see how your;

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The Future of Relationship Marketing

positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship;

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The Future of Relationship Marketing

positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship;

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Customer Advocacy

The power has shifted to consumers. Nicolette Wurings Customer Advocacy: When You Care, People Notice explores how consumers preferences;

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The Customer of the Future

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their;

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The World of Customer Service

Master the exceptional customer service skills that are most important in all types of organizations today with the powerful, practical;

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Journey To Centricity

A timely roadmap for leaders to transform outdated business practices into truly customer-centric companies of the future. Improve customer;

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Customer Data Platforms

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers;

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Handbook of Research on Customer Equity in Marketing

This comprehensive Handbook makes the persuasive case that maximizing customer equity is a strategic imperative. This beautifully curated;

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The Reign of the Customer

strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and;

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The Reign of the Customer

strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and;

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Customer Centric Business Models, two steps beyond Customer Relation Management

Inhaltsangabe: Abstract: The submitted dissertation critically discusses business models in the context of customer dimensions under;

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Listen Up!

There's one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your;

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The One to One Future

A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal;

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How to Measure Customer Satisfaction

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction;

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How to Measure Customer Satisfaction

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction;

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How to Measure Customer Satisfaction

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction;

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The Customer Success Pioneer

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* Are you a Customer Success Executive or making your way up the Customer Success;

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Reinventing Customer Engagement

is in a new phase. Banks and insurers have to operate much closer to the market. Digital technologies and changing customer behavior are changing;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Customer Lifetime Value

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively;

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Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer

Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little;

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Customer Obsessed

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience;

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Who Stole My Customer

Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's;

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing;

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