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Customer in the Boardroom?

market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed customer centricity;

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The Customer Centred Strategy

gives you the tools to think with foresight and creativity, in order to anticipate future customer needs and the vision to see how your;

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Customer Centred Signalling

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Marketing Strategy

systems that stressed competition to the present focus on the customer. It argues that business strategy must be customer-driven to be successful.;

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The Compliance Business and Its Customers

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital;

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Customer Relations

; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.;

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The Company That Breathes

satisfaction: Every working place has its customer. The title The Company that Breathes stands for a new general strategy of Volkswagen AG. The company;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Customer Innovation

, ready to pave the way in a new era of customer led strategy.;

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Customer Innovation

, ready to pave the way in a new era of customer led strategy.;

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Crafting Customer Experience Strategy

When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their;

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Voice and Tone Strategy

People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Speaking Frankly About Customer Relationship Management

strategies, the terms and methods we use to define them are also changing. Is CRM still relevant as we address the need for customer engagement;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value In The New Economy

developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that;

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Product Launch the Microsoft Way

in-depth How-to for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn;

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That's Customer Focus!

do this. They know that the only long-term strategy that effectively creates customer loyalty, long-term profitability and which strengthens;

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Profit Maximization Through Customer Relationship Marketing

establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to;

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Profit Maximization Through Customer Relationship Marketing

establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to;

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The Customer Revolution

Seybold reveals that the new economy is the customer "E-conomy", and that the companies that develop a strategy focused on this basic tenet;

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Total Customer Value Management

(Total CVM). Total CVM teaches how to align the entire company to the Customer. Business strategy flows from the Customer strategy, and the;

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Customer Experience Strategy-Paperback

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Sport Sponsorship in B2B Organisations

on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase;

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Customer Experience Strategy - Design & Implementation

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Handbook on Customer Centricity

of the firm's internal architecture, strategy, capabilities, and offerings with external customers. This philosophy means that to be truly;

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