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The fifth edition of this work on how to create successful advertising features new coverage on smal;...
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nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for;
Vergelijkbare producten zoals Attention, Attitude, and Affect in Response to Advertising
nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for;
Vergelijkbare producten zoals Attention, Attitude, and Affect in Response to Advertising
Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. Many Advertisers, however, seem satisfied to;
Vergelijkbare producten zoals Reason Why Advertising - With Intensive Advertising
. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order;
Vergelijkbare producten zoals Tested Sentences That Sell - Masters of Marketing Secrets
This book addresses innovative and new aspects of branding and advertising communication, by drawing;...
Vergelijkbare producten zoals Innovation in Advertising and Branding Communication
such as video-work, simulating advertising campaigns and photography are also included. All the activities have been thoroughly tested and are;
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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/o;...
Vergelijkbare producten zoals Advertising and Public Relations Research
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/o;...
Vergelijkbare producten zoals Advertising and Public Relations Research
The authors in this volume present a new point of view related to research methods and techniques in;...
Vergelijkbare producten zoals Research Methods and Techniques in Public Relations and Advertising
This unique collection of essays explores postmodern American culture and the shaping influence of a;...
Vergelijkbare producten zoals Advertising and Culture
most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.;
Vergelijkbare producten zoals Advertising Headlines That Make You Rich
most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.;
Vergelijkbare producten zoals Advertising Headlines That Make You Rich
This fascinating account looks at the increasingly sophisticated methods used-not just in advertisin;...
Vergelijkbare producten zoals Deciphering Advertising, Art and Architecture
copywriter. Successfully class-tested in the first edition, Behind the Manipulation: The Art of Advertising Copywriting is the ideal choice for;
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In this book, the authors present current research in the study of advertising methods and perceptio;...
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Library advertising. Publicity methods for public libraries, library-work with children, rural libra;...
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This volume includes edited and revised versions of the papers delivered and discussed at the recent;...
Vergelijkbare producten zoals Measuring Advertising Effectiveness
This volume includes edited and revised versions of the papers delivered and discussed at the recent;...
Vergelijkbare producten zoals Measuring Advertising Effectiveness
departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive;
Vergelijkbare producten zoals The End of Advertising as We Know it
internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who;
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suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six;
Vergelijkbare producten zoals Making Ads Pay
suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising.During his six;
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It is the first time that the different strategic advertising mechanisms are explained in a single b;...
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The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in t;...
Vergelijkbare producten zoals The Convergence Crisis
The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in t;...
Vergelijkbare producten zoals The Convergence Crisis
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertis;...
Vergelijkbare producten zoals Outdoor Advertising (Rle Advertising)
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