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Tested Advertising Methods

The fifth edition of this work on how to create successful advertising features new coverage on smal;...

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Attention, Attitude, and Affect in Response to Advertising

nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for;

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Attention, Attitude, and Affect in Response to Advertising

nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for;

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Reason Why Advertising - With Intensive Advertising

Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. Many Advertisers, however, seem satisfied to;

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Tested Sentences That Sell - Masters of Marketing Secrets

. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order;

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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing;...

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Media Education in the Primary School

such as video-work, simulating advertising campaigns and photography are also included. All the activities have been thoroughly tested and are;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/o;...

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/o;...

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Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in;...

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of a;...

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Advertising Headlines That Make You Rich

most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.;

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Advertising Headlines That Make You Rich

most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.;

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Deciphering Advertising, Art and Architecture

This fascinating account looks at the increasingly sophisticated methods used-not just in advertisin;...

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Behind the Manipulation

copywriter. Successfully class-tested in the first edition, Behind the Manipulation: The Art of Advertising Copywriting is the ideal choice for;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptio;...

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Library advertising

Library advertising. Publicity methods for public libraries, library-work with children, rural libra;...

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent;...

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent;...

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The End of Advertising as We Know it

departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive;

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Conversation Manager

internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who;

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Making Ads Pay

suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six;

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Making Ads Pay

suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising.During his six;

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Strategic Advertising Mechanisms

It is the first time that the different strategic advertising mechanisms are explained in a single b;...

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The Convergence Crisis

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in t;...

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The Convergence Crisis

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in t;...

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Outdoor Advertising (Rle Advertising)

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertis;...

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