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Seasonal Marketing as a Part of the Marketing Strategy

are chosen, that will not only attract client's attention but will also guarantee that it is retained for a long period of time. Seasonal;

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Handbook of Marketing Strategy

dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and;

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Handbook of Marketing Strategy

dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and;

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The Political Marketing Game

authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.;

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The Political Marketing Game

also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.;

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Marketing Manifesto

marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became;

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Marketing Strategy

planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;

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Services Marketing

strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Strategic Marketing

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's;

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Marketing Strategy

Designed for marketing undergraduates or the first part of an MBA, this book traces the evolution of marketing strategy over 30 years from;

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Strategic Marketing

strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices. Part two;

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Strategic Marketing

Sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. This title;

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The Routledge Companion to Strategic Marketing

social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Enterprise Marketing Management

and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President;

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Impact of Network Marketing on Employment Opportunities

marketing as a new marketing strategy, brings more and more broad developing space to Modern Corporation with the advantages of extensive radiation;

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Marketing Strategy in the Digital Age

, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data;

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The International Marketing of Travel and Tourism

. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;

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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

of breakthrough success-transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing;

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Sway

combination of strategy and tactics, the G.R.I.T. Marketing Method. This method is unique as it looks at marketing from the go-to-market strategy;

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Marketing Strategy

easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or;

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Marketing Strategy

easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or;

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