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In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;
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, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;
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This book clears away the morass we thought was branding, and gives us a refreshing, much-needed return to Marketing Reality 101 .;
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, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;
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of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's;
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of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's;
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This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from;
Vergelijkbare producten zoals Neighborhood Branding, Identity and Tourism
This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from;
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Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your;
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in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. The;
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Noodlanding in de branding;
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This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;
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This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;
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Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;
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Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;
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The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;
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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;
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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;
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In de branding van de dag;
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Dorp in de branding is een boek van Mok;
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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;
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