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Qualitative Marketing Research

through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the;

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Qualitative Marketing Research

through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the;

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Qualitative Research in Intelligence and Marketing

Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Qualitative Marketing Research

in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new;

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Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an;

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Qualitative Marketing Research

processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual;

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Qualitative Marketing Research

processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual;

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Strategic Innovative Marketing

integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

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Qualitative Consumer and Marketing Research

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new;

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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Qualitative Methods in Business Research

, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management;

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Qualitative Methods in Business Research

, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management;

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Marketing Research

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

Vergelijkbare producten zoals Qualitative Research Methods in Public Relations and Marketing Communications

Marketing Research

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing;

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Marketing Research

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive;

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Marketing Research

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive;

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Strategic Innovative Marketing

of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The;

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