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Managing Public Relations

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers;

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Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With;

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Public Relations Techniques

and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non;

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Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real;

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Public Relations for Management Success

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen;

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Public Relations for Management Success

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen;

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Public Relations

studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs;

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The Practice of Public Relations: Pearson International Edition

studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The;

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Strategic Public Relations Management

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research;

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Public Rltns Strategies & Tactics Glb Ed

. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques;

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Strategic Communications Management

Provides a 'toolkit' of techniques for effective management of public relations.;

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Public Relations Writing

of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides;

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Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Public Relations

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive;

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Public Relations

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive;

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The Management and Practice of Public Relations

of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.;

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International Public Relations

accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates;

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Global Writing for Public Relations

relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features;

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Global Writing for Public Relations

relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features;

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Running A Public Relations Department

of public relations activity and the techniques that are involved.;

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Running a Public Relations Department

of public relations activity and the techniques that are involved.;

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Share This Too

in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses;

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Public Relations Theory

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and;

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Public Relations Theory

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and;

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PLANNING AND MANAGING PR CAMPAIGNS

and programmes.By using the techniques presented here, public relations practitioners will be able to drive events instead of being;

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