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Strategic Communications Management

Provides a 'toolkit' of techniques for effective management of public relations.;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Political Reputation Management

communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be;

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Search For Corporate Strategic Credibility

research in strategic planning and management and reputation management, but offers new research findings as well. Interdisciplinary, integrative;

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Global Technology and Corporate Crisis

insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis;

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Global Technology and Corporate Crisis

insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis;

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Strategic Management of Research Organizations

; communications and marketing, and operations management to realize strategic objectives. This book will be of interest to entrepreneurs, established;

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Strategic Management Communication for Leaders

Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes;

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Show Me Dont Tell Me

A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Social Media And Strategic Communications

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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Marketing Communications Management

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated;

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Marketing Communications Management

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated;

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Strategic Communications in Russia

advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including;

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Strategic Communications for Nonprofit Organization

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Strategic Climate Change Communications

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Strategic Intelligence

, Competitive Intelligence, and Knowledge Management recognizes synergies among component pieces of strategic intelligence, and demonstrates how;

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Strategic Intelligence

, Competitive Intelligence, and Knowledge Management recognizes synergies among component pieces of strategic intelligence, and demonstrates how;

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Understanding Health Communication Technologies

guides readers in appropriate technology selection, and long-term strategic management. This book provides an overview of the distribution and;

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Demystifying Communications Risk

their strategic and operational risks as well as those affecting their stakeholders - partners and customers. Effective risk management is as;

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Demystifying Communications Risk

their strategic and operational risks as well as those affecting their stakeholders - partners and customers. Effective risk management is as;

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