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Event Marketing

the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and;

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Promoting and Marketing Events

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an;

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Promoting and Marketing Events

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an;

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Proceedings of the 1995 World Marketing Congress

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and;

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Events Marketing Management

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the;

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Events Marketing Management

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the;

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Special Events

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events;

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76 Ways to Increase Special Event Attendance

attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents;

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Events As a Strategic Marketing Tool

/>Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a;

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Marketing Technology and Customer Commitment in the New Economy

, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and;

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Developments in Marketing Science

, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create;

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Minority Marketing Issues and Prospects

Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and;

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

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Marketing Events as a Supportive Tool for Customer Loyalty

Inhaltsangabe: Abstract: Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach;

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Law Firm Marketing

A practical guide for developing a marketing plan and promoting your law firm. Law Firm Marketing: How to Promote Your Law Firm Without;

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Tourism Destination Marketing

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations;

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Marketing Power for Financial Advisors

look-alike financial advisor, squandering your resources on trial-and-error marketing, trying to appeal to everyone, being mesmerized by the;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the;

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Enlightened Marketing in Challenging Times

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships;

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Rediscovering the Essentiality of Marketing

worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the;

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Marketing Tourism, Events and Food

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature;

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Marketing Tourism, Events and Food

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature;

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