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Public Relations

A Hands-On Book of Ideas, Resources, and Advice on Public RelationsPUBLIC RELATIONS: A Primer for Business Executives,has;

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Public Relations

A Hands-On Book of Ideas, Resources, and Advice on Public RelationsPUBLIC RELATIONS: A Primer for Business Executives,has;

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Primer of Public Relations Research

This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners;

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The Status of Public Relations in Russia

of this research is embedded in the need to understand the status of public relations in Russia, where few studies about public relations have;

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Practioner's Guide To Public Relations Research, Measurement And Evaluation

Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Public Relations Theory II

and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential;

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Public Relations Theory II

and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential;

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Public Relations As Relationship Management

, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm;

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Public Relations As Relationship Management

, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm;

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An Overview of The Public Relations Function

through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and;

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Public Relations Leaders as Sensemakers

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;

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Primer of Public Relations Research

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research;

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Strategies and Tools for Corporate Blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the;

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Strategies and Tools for Corporate Blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the;

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The Public Administration Theory Primer

The Public Administration Theory Primer explores how the science and art of public administration is definable, describable, replicable;

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The Public Administration Theory Primer

The Public Administration Theory Primer explores how the science and art of public administration is definable, describable, replicable;

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Public Relations Leaders As Sensemakers

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and;

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Managing Public Relations

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers;

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Excellence in Public Relations and Communication Management

This book is the initial volume coming out of the excellence project --a comprehensive research effort commissioned by the IABC;

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Excellence in Public Relations and Communication Management

This book is the initial volume coming out of the excellence project --a comprehensive research effort commissioned by the IABC;

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The Fundamentals of Public Relations

research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and;

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Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership

A business management primer based on field experience of Seamus Phan and contributions from Ter Hui Peng. This book is an extension to the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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