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An Overview of The Public Relations Function

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the;

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The Comprehensive Public Relations Reader

Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations.The readings are organized into;

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Public Relations for Management Success

see public relations as a separable business function, this book argues convincingly that public relations should really be an integral;

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Public Relations for Management Success

see public relations as a separable business function, this book argues convincingly that public relations should really be an integral;

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Public Relations

Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.;

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Public Relations Theory

, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and;

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Public Relations Theory

, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and;

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Public Relations in Health Care

new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the;

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Public Relations As Relationship Management

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination;

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Public Relations As Relationship Management

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination;

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The Power of Public Relations

relationships with the media, advertising, marketing, law, and business management. He also discusses public relations as an important corporate;

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Corporate Public Affairs

into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest;

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Global and Multicultural Public Relations

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public;

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Symbol & Reason

This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical;

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The Management and Practice of Public Relations

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations;

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The Public Relations Handbook

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry;

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Public Relations Strategy

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public;

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Perspectives on Public Relations Research

to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding;

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Perspectives on Public Relations Research

to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding;

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Government Public Relations

from international sources to provide an understanding of the importance, value, and uses of public relations as tools to advance the goals;

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Running A Public Relations Department

thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one;

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Running a Public Relations Department

thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one;

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Corporate Public Relations

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the;

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Corporate Public Relations

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the;

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Public Relations

? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers;

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