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This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the;
Vergelijkbare producten zoals An Overview of The Public Relations Function
Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations.The readings are organized into;
Vergelijkbare producten zoals The Comprehensive Public Relations Reader
see public relations as a separable business function, this book argues convincingly that public relations should really be an integral;
Vergelijkbare producten zoals Public Relations for Management Success
see public relations as a separable business function, this book argues convincingly that public relations should really be an integral;
Vergelijkbare producten zoals Public Relations for Management Success
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.;
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, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and;
Vergelijkbare producten zoals Public Relations Theory
, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and;
Vergelijkbare producten zoals Public Relations Theory
new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the;
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The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination;
Vergelijkbare producten zoals Public Relations As Relationship Management
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination;
Vergelijkbare producten zoals Public Relations As Relationship Management
relationships with the media, advertising, marketing, law, and business management. He also discusses public relations as an important corporate;
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into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest;
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An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public;
Vergelijkbare producten zoals Global and Multicultural Public Relations
This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical;
Vergelijkbare producten zoals Symbol & Reason
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a;
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presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations;
Vergelijkbare producten zoals A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry;
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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and;
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. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public;
Vergelijkbare producten zoals A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding;
Vergelijkbare producten zoals Perspectives on Public Relations Research
to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding;
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from international sources to provide an understanding of the importance, value, and uses of public relations as tools to advance the goals;
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thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one;
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thorough explanation of the practicalities of structuring and running a well-managed and professional public relations function. Written by one;
Vergelijkbare producten zoals Running a Public Relations Department
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the;
Vergelijkbare producten zoals Corporate Public Relations
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the;
Vergelijkbare producten zoals Corporate Public Relations
? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers;
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