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Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership

original Dot Zen book published in 2003. This book carries more insights and experience on leadership, human capital, branding, customer service;

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The Zen of Social Media Marketing

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media's zen master of marketing by;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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Maximize Your School Marketing

essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case;

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Maximize Your School Marketing

essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case;

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Social Media In Sport Marketing

From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts;

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Social Media in Sport Marketing

From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts;

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Professional Writing

in linguistics, journalism, public relations and marketing. This third edition contains new material on public relations writing and social media, as;

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Why Should Companies Invest in Social Media Marketing?

Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure;

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Myth in Modern Media Management and Marketing

media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

, Vice President, Global Communications, Tenneco The definitive guide to PR and communications-updated with the newest social media and;

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MetricsMan

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the;

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Strategic Social Media Management

demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging;

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The Future of Political Leadership in the Digital Age

This book comprehensively describes the impact of modern technologies on political leadership by providing a new paradigm of the phenomenon;

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Business Expert's Guidebook

, Online Services - Social Media Secrets: Facebook, Twitter, Google+ - Advertising and PR on Any Budget - Online Marketing and SEO - IT Security;

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Social Media Analytics

media, the result is a timely and important commentary on the state of research capabilities for social media. -Barry Fleming, Director;

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The Fundamentals of Public Relations

government relations. Essential forms of communication are discussed in chapters on public relations writing, crisis communications, and social media;

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Dot Complicated

to share some of my own crazy experiences on the front lines of social media, and to inspire people of all ages to embrace technology, as;

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Social Content Marketing for Entrepreneurs

more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media;

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Public Relations

includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations;

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The Power of Public Relations

is growing, and where it is going. Drawing on his 35 years experience in the field, the author explores the philosophy of public relations, and its;

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Introduction to E-Commerce

formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions;

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media relations

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative;

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Social Marketing Research for Global Public Health

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as;

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Social Media Campaigns

text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign;

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Social Media Campaigns

text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign;

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