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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceutical Product Branding Strategies

facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a;

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Brand Planning for the Pharmaceutical Industry

the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The;

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Brand Planning for the Pharmaceutical Industry

the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The;

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B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more;

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B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more;

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Pharmaceutical Product Development

Pharmaceutical product development is a multidisciplinary activity involving extensive efforts in systematic product development and;

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Formulation And Process Development Strategies For Manufacturing Biopharmaceuticals

Because pharmaceutical scientists lack information about biopharmaceutical product manufacture and commercialization, this book;

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Product Policy and Brand Management Text and Cases

, and the product planning system and strategies. Part II on New Product Development explains the challenges that are faced by a new product;

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Marketing to Pharmacists

in pharmaceutical health care, including patient education and compliance, quality of life assessment, disease management, and cost containment strategies;

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Inhaled Pharmaceutical Product Development Perspectives

consideration when developing inhaled pharmaceuticals, while commenting on product development strategies and their suitability to support regulatory;

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How to Integrate Quality by Efficient Design (QbED) in Product Development

patient-centric product designs, platform-based manufacturing technologies, business acuity, and regulatory strategies to balance the challenges;

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Plunkett's Advertising & Branding Industry Almanac 2021

trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations;

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Product Policy and Brand Management

strategies. Part II on New Product Development shows what are the barriers faced while developing a new product, the test marketing stages and its;

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Pharmaceutical Marketing in the 21st Century

advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners;

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Ingredient Branding: Making the Invisible Visible

increasingly use Ingredient Branding strategies in the future.;

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Ingredient Branding

increasingly use Ingredient Branding strategies in the future.;

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Pharmaceutical Quality by Design

A practical guide to Quality by Design for pharmaceutical product development Pharmaceutical Quality by Design: A Practical Approach;

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Comprehensive Quality by Design for Pharmaceutical Product Development and Manufacture

This book is a structured approach to designing a product and its associated manufacturing process. It shows pharmaceutical engineers and;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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Principles of Marketing

; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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The Future of Pharmaceutical Product Development and Research

The Future of Pharmaceutical Product Development and Research examines the latest developments in the pharmaceutical sciences, also;

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Solid-State Properties of Pharmaceutical Materials

, and pharmaceutical product development * Introduces appropriate manufacturing and control procedures using Quality by Design, and other;

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Pharmaceutical Product Development

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