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Marketing in the Boardroom

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial;

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Marketing in the Boardroom

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial;

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Measuring Marketing

Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and;

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Marketing 5.0

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the Four P's;

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B2B Marketing Strategy

channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers;

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The AI Marketing Canvas

-regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How;

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Critical Thinking for Marketers, Volume II

introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a concept is and why it;

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Leveraging Computer-Mediated Marketing Environments

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have;

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20 Ps Of Marketing

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The;

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Direct & Digital Marketing In Practice

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the;

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Marketing Manifesto

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces;

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Digital Marketing in the Zone

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing;

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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.;

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Marketing Artificial Intelligence

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to;

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Contemporary Marketing Mix for the Digital Era

Effective marketing is necessary for the success of a product, service, or business and with the pervasive and every increasing use of the;

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Marketing Unwrapped

Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological;

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Commonsense Direct and Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the;

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The Whole Marketer

As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing;

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Secrets of Social Media Marketing

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for;

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Video Marketing for Marketers

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Advanced Marketing Management

practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares;

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Future of Marketing, The

. The Future of Marketing shows how to reinvent marketingfor your radically new environment. In this by marketers, for marketers;

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Next Generation Network Marketing

success. So what is the difference between everyone else and them? The major difference between most successful and unsuccessful network marketers;

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Accidental Marketer

kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The;

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Run with Foxes Make Better Marketing Decisions

in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked;

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Business Marketing

Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful;

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Business Marketing

Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful;

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