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Essential guide to marketing planning

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your kno;...

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Marketing Researching

chapter opening cases; real life practical applications; useful internet websites; practical problem;...

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Breakthrough Marketing Plans

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours r;...

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From Art to Marketing

Taking a new approach to a relatively underexplored area, this book examines the concept of authenti;...

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Researching Marketing Decisions: The Indian Context

This book looks at customer value creation through marketing decisions and analyses the critical pha;...

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The Graphic Designer's Guide to Creative Marketing

You know you've got the talent, now let them know it-your complete guide to finding, winning, and ke;...

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Essence Marketing Research

This is a comprehensive introduction to a rapidly growing subject and provides key resources for thi;...

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Fundamentals of Marketing

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate stud;...

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Fundamentals of Marketing

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate stud;...

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Qualitative Consumer and Marketing Research

How is qualitative marketing and consumer research conducted today? - What is rigorous research in;...

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Essentials of Thought Leadership and Content Marketing

Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by;...

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Foreign Investment Promotion

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovaki;...

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Foreign Investment Promotion

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovaki;...

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Social Marketing

Social marketing is receiving unprecedented focus and support from government, the private sector an;...

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Marketing IT Products and Services

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, th;...

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Marketing IT Products and Services

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, th;...

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Marketing in the 21st Century [4 volumes]

Marketing is the crucial connection between company and customer; no enterprise can expect to succee;...

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Researching The Public Opinion Environment

Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, ;...

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The Student's Guide to Successful Project Teams

It is common for undergraduate and graduate students across various disciplines to be placed on team;...

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Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspec;...

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Marketing Communication Strategies for Supermarkets

Retail sales is a major economic activity in all world economies and has advance from the street ven;...

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Marketing For Cultural Organizations 3E

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspec;...

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are;...

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are;...

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Engineering Management

This book combines engineering principles with business practice, i.e. it gives a consolidation of t;...

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Going Self-Employed

Assess whether you've got the right characteristics to make a success of self-employment. Learn a;...

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Markets and Manufacture in Early Industrial Europe

This edited collection, first published in 1991, focuses on the commercial relations, marketing stru;...

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