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Social Marketing and Public Health

of achieving specific behavioural goals relevant to the public good. It is increasingly recognised as a valuable tool within public health, where it;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Making Public Services Management Critical

This book brings together public services policy and public services management in a novel way that is likely to resonate with academics;

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Making Public Services Management Critical

This book brings together public services policy and public services management in a novel way that is likely to resonate with academics;

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Making Public Services Management Critical

This book brings together public services policy and public services management in a novel way that is likely to resonate with academics;

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Public Mental Health Marketing

field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy;

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Green Marketing in a Unified Europe

of sustainable development in Europe eco-friendly companies and their practices consumer green environmentalism European public policy and the;

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Advances in International Marketing

a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or;

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Marketing Public Policy

of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that;

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Marketing Public Policy

of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that;

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Globesity, Food Marketing and Family Lifestyles

This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity;

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Policymaking for Citizen Behavior Change

reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social;

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Policymaking for Citizen Behavior Change

reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social;

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Integrated Marketing Communications for Public Policy

personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and;

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Sustainable Marketing Systems

useful to macromarketers, market system designers, and public policy makers.;

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The Mass Marketing of Politics

leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University Gatorade and Coke do it, so do candidates;

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The Idea of Political Marketing

, and the making of public policy.;

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Ethics and Biopower in Neuromarketing

to researchers of consumer psychology, business ethics, and public policy.;

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Marketing Public Sector Services

The book sets out key principles of marketing and applies them to the public sector. The content includes the marketing mix, how to develop;

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Alcohol, Power and Public Health

In recent years, the reduction of alcohol-related harm has emerged as a major policy issue across Europe. Public health advocates;

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Communication Of Politics

, public service managers, party-policy-makerseven candidates.;

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Communication of Politics

, public service managers, party-policy-makerseven candidates.;

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Consumer Behaviour

region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online;

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Public Relations for Marketing Professionals

Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public;

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Marketing and Public Relations for Libraries

marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical;

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The Evolution of Public Management

policy and reform issues, readings deal with how business concepts and techniques may be practically applied to public sector activities. There;

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Managing and Marketing Health Services

The organisation and management of health care services is a central theme within public policy across the post-industrial world;

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