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Marketing Public Health

A text designed to help public health practitioners understand basic marketing principles and apply these principles in planning;

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Public Mental Health Marketing

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to;

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Social Marketing Research for Global Public Health

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as;

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Social Marketing and Public Health

of achieving specific behavioural goals relevant to the public good. It is increasingly recognised as a valuable tool within public health, where it;

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Public Relations and Branding in Health Communication Programs

The purpose of the current study is to better understand how public relations health campaign programs can successfully incorporate;

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Hands-On Social Marketing

of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health;

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Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck;

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Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck;

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Health Communication Message Design

and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.;

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Broadening Cultural Horizons in Social Marketing

health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability;

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Policymaking for Citizen Behavior Change

applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking;

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Policymaking for Citizen Behavior Change

applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking;

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Public Health Branding

relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for;

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Managing and Marketing Health Services

The organisation and management of health care services is a central theme within public policy across the post-industrial world;

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A Reader in Promoting Public Health

The second edition of A Reader in Promoting Public Health brings together a selection of readings that explore and challenge current;

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Behavioral Economics and Public Health

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade;

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Social Marketing

and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system;

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Social Marketing

and diversity, public health and poverty The critical capacity to analyse the origins, workings, and future of our economic system;

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Marketing for Health and Wellness Programs

research.Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health;

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Marketing for Health and Wellness Programs

research.Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health;

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Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event;

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Health, Food and Social Inequality

of marketing and food industry practices and places class at the centre of diet and health. It is suitable for scholars in the social sciences, public;

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Health, Food and Social Inequality

of marketing and food industry practices and places class at the centre of diet and health. It is suitable for scholars in the social sciences, public;

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Public Health Business Planning

In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become civic;

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Social Marketing In The 21st Century

courses in Health Promotion, Social Marketing, Social Enterprise, Social Change, Public Health, Social Welfare, and Communications. In addition;

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Social Marketing Casebook

marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions;

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Principles and Practice of Social Marketing

implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.;

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