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marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals;
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metaphor work, with examples of poor and good usage. Forming a complete reference and resource for clinician and therapist, Metaphoria;
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Services Marketing offers key insights into the marketing of services today. It provides a comprehen;...
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The fundamentals of services marketing presented in a strategic marketing framework. Organized aroun;...
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Tecnicas de Marketing/ Marketing Techniques;...
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No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability;...
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Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing access;...
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This is the second edition of Randall's concise introductory text for general marketing courses, com;...
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This is the second edition of Randall's concise introductory text for general marketing courses, com;...
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This collection of articles deal with marketing history and the history of marketing thought, placin;...
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This collection of articles deal with marketing history and the history of marketing thought, placin;...
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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mark;...
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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mar;...
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- Marketing-Konzeption- Angebotspolitik- Gegenleistungspolitik- Vertriebspolitik
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- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with;...
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- Based on the popular Grondslagen van de Marketing; - Relevant digital marketing topics are include;...
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points ;...
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For any marketing course that requires the development of a marketing plan, such as Marketing Manage;...
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Marketing, as an art, is as old as human civilization. Marketing is the process of communicating the;...
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The marketing arena fertile ground for the study, as characterized by his dynamism, the show permane;...
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This collection of over 25 case studies exposes students to a variety of current business scenarios ;...
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points ;...
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...
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Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing;...
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Das "Praxishandbuch Internationales Marketing" bietet einen umfassenden Überblick über die wichtigst;...
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Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the;...
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