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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;

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Creativity and Marketing

, creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range;

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Business Marketing Management

BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing;

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Marketing Management

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Framework For Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Marketing Management with MyMarketingLab, Global Edition

Marketing Management with MyMarketingLab, Global Edition 15e editie is een boek van Philip Kotler uitgegeven bij Pearson Education Limited;

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Marketing Management with MyMarketingLab

For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has;

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Focused Issue on The Marketing Process in Organizational Competence

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed;

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Framework for Marketing Management

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Marketing Management Global Edition

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects;

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Marketing Management, An Asian Perspective

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the;

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Marketing Applications

context of organizations, business management practice and the changing business environment. It is equally useful for the undergraduate and;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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War in the Boardroom

This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain;

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Pharmacy Management

Developed for the required management course in all pharmacy curriculums, this text focuses on the principles applicable to all practice;

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Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The;

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Marketing Performativity

performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.;

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Marketing Performativity

performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.;

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Business Marketing Management

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL;

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Enterprise Marketing Management

introduce a revolutionary new method for marketing managersEnterprise Marketing Management (EMM). EMM systematically links marketing to all the;

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Practice Management, An Issue of Veterinary Clinics: Equine Practice

A complete primer on practice management for the equine practitioner! Topics include current economic trends, transitioning from veterinary;

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