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Marketing Budgeting (RLE Marketing)

This book represents a radical departure from the established theory in taking an organisational vie;...

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Marketing Budgeting

This book represents a radical departure from the established theory in taking an organisational vie;...

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Marketing Your Business

Examine essential marketing disciplines and weapons!This essential book will show you how to design ;...

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Direct & Digital Marketing In Practice

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and stude;...

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Principles of Sport Administration

Athletic program administrators have a tremendous influence on the success of their organisations. T;...

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the pri;...

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Selling and Sales Management

Selling and Sales Management 8/e is essential reading for all marketing and management students and ;...

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Selling And Sales Management

Selling and Sales Management 8/e is essential reading for all marketing and management students and ;...

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4;...

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The Marketing Plan

The rules for creating a knock-out marketing plan have completely changed. With the advent of digita;...

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Beyond Budgeting und Better Budgeting

Beyond Budgeting und Better Budgeting is een boek van Oliver Schaumann;...

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Advertising, Promotion and Marketing Communications

Marketing is a significant aspect of business management. It involves market research, targeting and;...

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Adding Value to Marketing

Marketing, as a function and a basis for business growth, continues to be an elusive factor in corpo;...

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities i;...

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities i;...

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Event Management For Dummies

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don;...

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Capital Budgeting

Capital investment decisions are a constant challenge to all levels of financial managers. Capital B;...

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Strategic Management in the Global Economy

This book addresses all aspects of strategic planning in a global workplace, from management and mar;...

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Budgeting Practice and Organisational Structure

Budgeting is at the heart of the performance management process for most companies. However, so;...

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Budgeting for Public Managers

Benefiting from the authors' many years of teaching undergraduate and graduate students and practiti;...

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Budgeting for Public Managers

Benefiting from the authors' many years of teaching undergraduate and graduate students and practiti;...

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Financial Times Guide To Business Start Up 2013

This annually updated and bestselling small business guide covers everything you need to know to suc;...

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Handbook of Government Budgeting

In this comprehensive reference, Roy T. Meyers provides an invaluable tool for anyone who wants to l;...

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Budgeting and Budgetary Institutions

Budgeting and budgetary institutions play a critical role in resource allocation, government account;...

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Budgeting Basics And Beyond

If the very thought of budgets sets you on edge, this easy-to-use guide is just what you need. Now u;...

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Market-Led Strategic Change

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues compan;...

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Beyond Budgeting, Better Budgeting

Beyond Budgeting verspricht, das Management-Thema der nächsten Jahre zu werden: Es bietet ein konsis;...

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