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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Essentials of Marketing

The study and management of exchange relationships is referred to as marketing. It is a process in a business that includes creating;

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Selling and Sales Management

important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the;

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Selling And Sales Management

important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the;

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Developing an Internet Marketing Mix Matrix

The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as;

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Market Management and Project Business Development

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating;

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Marketing Luxury Goods Online

conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this;

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Marketing

wide range of marketing topics including business-to-business marketing, key account management, logistics and marketing planning. A strategic;

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The Complete Marketer

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic;

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Strategic Marketing Management

Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: The;

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Integrated Marketing Communications

of the marketing communications mix elements. Ideal for those studying general marketing communications, the book also appeals to students taking;

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Marketing-mix, marktonderzoek, principes beleidsplannen

Marketing-mix, marktonderzoek, principes beleidsplannen;

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Marketing Management

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading;

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Mobile Support in Customer Loyalty Management

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that;

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Researching Marketing Decisions: The Indian Context

statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers;

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Management in English Language Teaching

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance;

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Messen im Marketing-Mix

Messen im Marketing-Mix is een boek van Nina Fuchs;

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Die Instrumente des Marketing-Mix und ihre Anwendung im Wohnimmobilienmarkt

Marketing-Mix und ihre Anwendung im Wohn-Immobilienmarkt. Ziel dieser Diplomarbeit ist es, zu verdeutlichen, dass im Wohnimmobilienmarkt ein;

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Standard Grade Business Management Success Guide

examination Marketing * The market * Market research * Who are your customers? * The marketing mix - product * The marketing mix - price * The;

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Management Entrepreneurial Marketing

Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter;

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Intercultural Marketing. The Impact of Culture on the Marketing-Mix

strategic choice is raised at this point. Active international corporations have to decide whether to standardize or to adapt to marketing-mix;

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Space Marketing

public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management;

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International Marketing (Rle International Business): Strategy and Management

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and;

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International Marketing (Rle International Business): Strategy and Management

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and;

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Che Guevara im Marketing-Mix? Guerilla-Werbung in Printmedien?

Che Guevara Im Marketing-Mix? Guerilla-Werbung in Printmedien? is een boek van Svenja Hennek;

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