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Marketingpl Ne

, der als Professor und Direktor der Cranfield School of Marketing in Oxford gelehrt und als Marketingdirektor und Consultant in großen Unternehmen gearbeitet;

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Logistics Management and Strategy

of Management, and Director of Research at The Cranfield Centre for Logistics and Supply Chain Management. Remko van Hoek is visiting Professor;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Thinking and Acting as a Great Programme Manager

This book is based on research into program management competence conducted by Cranfield School of Management and SP Associates;

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Leadership Learning

Taking it theme from the fifth annual Studying Leadership Conference held at Cranfield School of Management, Leadership Learning explores;

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The Vitality of Intermodal Transport

also for me a lovely rhythm and pace. Dr Simon Templar, Visiting Fellow, Cranfield Centre for Logistics and Supply Chain Management, Cranfield;

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Strategic Thinking

Cranfield School of Management, UK with Julia Newton Cranfield School of Management, UK Published in association with the Strategic Management;

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The Customer Centred Strategy

Cranfield School of Management. He is an experienced writer and is co-editor of The Journal of Marketing Practice.;

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Leadership Perspectives

Taking its theme from the fifth annual Studying Leadership conference held at Cranfield School of Management,this work;

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Inclusive Value Chains

Modern integrated value chains need not necessarily exclude the smallest producers as this book aims;...

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Internationaal financieel management

van de Erasmus Universiteit Rotterdam.Buckley is hoogleraar Internationale Financiering aan de Cranfield School of Management.;

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Marketing Value Metrics

metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder;

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Harnessing Strategic Behaviour

before founding his own consultancy. He is also a senior lecturer in Strategic Management at Cranfield School of Management.;

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Key Account Plans

at Cranfield Management School this book will be an essential introduction to the principles and reality of Strategic Key Account Planning;

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Key Account Plans

at Cranfield Management School this book will be an essential introduction to the principles and reality of Strategic Key Account Planning;

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IT in Business: A Business Manager's Casebook

is Senior Lecturer in Information Systems at Cranfield School of Management and was previously at the University of Leeds and Warwick Business;

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Corporate Governance and Corporate Finance

of Finance & Corporate Control, School of Management, Cranfield University Ruud. A. I. van Frederikslust, Associate Professor of Finance;

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Corporate Governance and Corporate Finance

of Finance & Corporate Control, School of Management, Cranfield University Ruud. A. I. van Frederikslust, Associate Professor of Finance;

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Malcolm and Me

Malcolm and Me describes the seven criteria of the Malcolm Baldrige National Quality Award program to improve student achievement;

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Implementing Key Account Management

draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher;

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IT in Business: A Business Manager's Casebook

industry. David Grimshaw is Senior Lecturer in Information Systems at Cranfield School of Management and was previously at the University;

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Cranfield on Corporate Sustainability

and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to;

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Teaching Malcolm X

The volume brings together a dazzling array of perspectives on Malcolm X to discuss the importance of X as a cultural hero and provide;

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Business Result Advance Student Bk & DVD

blended or distance learning course, and be able to communicate and collaborate with students outside of class. Tips and advice from the Cranfield;

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are;

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Successful Key Account Management In A Week

Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management;

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Business Result DVD Edition: Upper-intermediate: Student's Book Pack with DVD-ROM

blended or distance learning course, and be able to communicate and collaborate with students outside of class. Tips and advice from the Cranfield;

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