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Leveraging Consumer Psychology for Effective Health Communications

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health;

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Leveraging Consumer Psychology for Effective Health Communicatons

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve;

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve;

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Handbook of Consumer Psychology

marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline;

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Marketing Nutrition

improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which;

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Marketing Nutrition

improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which;

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PR 2.0

-savvy workforce and consumer base, there are new ways to effectively connect with your stakeholders.Use this book to: understand how;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Driving Consumer Engagement in Social Media

and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different;

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Deception in the Marketplace

. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research;

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Deception in the Marketplace

. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research;

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Creating Images and the Psychology of Marketing Communication

Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and;

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Creating Images and the Psychology of Marketing Communication

Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and;

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Interpersonal Relationships

Acclaimed for its strong theoretical framework and consistent organization, Arnold and Boggs' Interpersonal Relationships: Professional;

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The Social Psychology of Consumer Behaviour

and findings critiqued, and directions for future research appraised.The Social Psychology of Consumer Behaviour provides a deeper perspective;

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The Psychology of Advertising

charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health;

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Social Media Strategy

perspective from an outdated communications-control model to a more effective consumer engagement method *provides a step-by-step roadmap for planning;

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Effective Promotional Planning for E-Business

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional;

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Word of Mouth and Social Media

behavior, effective strategies for leveraging the consumer conversation require greater insight and understanding of WOM and social media;

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Effective HR Communication

In today's competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are;

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Consumer Informatics and Digital Health

fundamentals of mobile health, reviews the evidence for consumer technology as a driver of health behavior change, and examines user experience and;

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Qualitative Research Methods in Consumer Psychology

, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied;

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Foundations in Nursing and Health Care

This book offers clear guidelines on the key skills behind effective health communication and presents a realistic account of how nurses;

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