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Leveraging Consumer Psychology for Effective Health Communicatons

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health;

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Leveraging Consumer Psychology for Effective Health Communications

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Marketing Nutrition

improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which;

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Marketing Nutrition

improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which;

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The Social Psychology of Consumer Behaviour

and findings critiqued, and directions for future research appraised.The Social Psychology of Consumer Behaviour provides a deeper perspective;

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve;

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Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve;

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Consumer Informatics and Digital Health

fundamentals of mobile health, reviews the evidence for consumer technology as a driver of health behavior change, and examines user experience and;

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Qualitative Research Methods in Consumer Psychology

, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied;

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Health Communication Message Design

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions;

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Qualitative Research Methods in Consumer Psychology

, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied;

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Consumer Psychology

is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer;

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Consumer Psychology 2e

psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business;

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Current Perspectives on Consumer Psychology

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors;

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Applied Social Psychology

Applied Social Psychology combines the science of social psychology with the practical application of solving social problems that exist;

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Consumer Culture, Identity and Well-Being

perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence;

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Consumer Culture, Identity and Well-Being

individuals see themselves and the implications this has for their psychological and physical health. Consumer Culture, Identity, and Well-Being;

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Clinical Handbook of Health Psychology

This health psychology text, which is both a working reference manual for professional health psychologists and a teaching tool, has been;

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Health Psychology

This major textbook provides an authoritative and comprehensive account of the health psychology field, focusing on core topics such as;

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Health Psychology

This major textbook provides an authoritative and comprehensive account of the health psychology field, focusing on core topics such as;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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