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Japanese Global Strategy: Overseas Operations and Global Marketing

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's;

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Japanese Global Management

The Japanese management style is unique compared with those in the U.S. and Europe as is the overseas operation for Japanese companies;

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Global Marketing Strategy

boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that;

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Global Marketing Strategy: An Executive Digest

boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Global Strategic Management

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born;

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Global Strategic Management

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born;

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Global Marketing Strategy

This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma;

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The International Hospitality Business

in global operations. It examines new developments, new management concepts, and new corporate mergers. International Hospitality Business analyzes;

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The International Hospitality Business

in global operations. It examines new developments, new management concepts, and new corporate mergers. International Hospitality Business analyzes;

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Global Marketing Strategy

boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Global Operations

This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It;

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The Global Business

way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and;

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Global Strategy

This is the fast track route to mastering all aspects of global strategy. It covers all the fundamentals of successful global strategy;

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Global Marketing

Each chapter in Global Marketing features a unique three--scan model -- Competitive Scan, Environmental Scan and Marketing Scan -- that;

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Japanese New Religions in Global Perspective

that has followed quickly on the heels of the most active period of Japanese economic expansion overseas. This book examines the nature and;

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Japanese New Religions in Global Perspective

that has followed quickly on the heels of the most active period of Japanese economic expansion overseas. This book examines the nature and;

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Global Marketing Management

implementation and addresses the task of organising and controlling global strategy, and attempts to provide a glimpse into the future of global;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Global Japanization?

Global Japaniziation? Brings together research from North America, Japan, Europe and Latin America to analyse the influence of Japanese;

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Global Japanization?

Global Japaniziation? Brings together research from North America, Japan, Europe and Latin America to analyse the influence of Japanese;

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Economics of Farm Management in a Global Setting

the details of strategy and operations. It presents economic concepts, such as the discussion of markets, competitive forces, and;

Vergelijkbare producten zoals Economics of Farm Management in a Global Setting