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Digital Marketing Applications

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it;

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The Rhetoric and Reality of Marketing

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around;

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Marketing Strategies & Management

customers, for the purpose of selling it. It is a critical business function for attracting customers. Financial success of any organization depends;

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Demystifying Marketing

Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation must have customers or clients to;

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The Entrepreneur's Guide to Marketing

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it;

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Marketing

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and;

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Marketing

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking;

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Essentials of Digital Marketing

engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the;

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Essentials of Digital Marketing

engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the;

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Marketing An Introduction Plus MyMarket

for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Marketing Management

This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and;

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Winning Telco Customers Using Marketing Databases

and keep the best and most profitable customers. It provides tips on organizing a marketing programme and getting the most out of a marketing;

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Strategic Marketing in Library and Information Science

of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and;

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The Definitive Guide to Direct and Interactive Marketing

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good;

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Essentials of Marketing

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as;

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The End of Marketing as We Know It

art but a science, and that feel-good marketing is pointless unless it results in sales. Reprint.;

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Hospitality Marketing

students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be;

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Digital Marketing

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for;

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Marketing

realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and;

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Marketing Your Business

brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing weapons;

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Critical Marketing

of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;

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Critical Marketing

of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number;

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Marketing Plans for Service Businesses

-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The;

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Guerrilla Marketing

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: How can;

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Engaging Your Community Through Active Strategic Marketing

marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It;

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Foundations Of Marketing

The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;

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