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Introd Marketing Theory & Practice 3rd

of pedagogical features including case studies, digital marketing boxes and international marketing boxes, highlight the link between theory and practice;

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Strategic Marketing 3rd

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a;

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Direct and Digital Marketing in Practice

fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Cobol prakt introd

COBOL PRAKT INTROD;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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The Roots and Uses of Marketing Knowledge

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity;

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Internet Marketing

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and;

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Expanding Disciplinary Space

critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing;

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Focused Issue on The Marketing Process in Organizational Competence

research papers contributing to advancement of competence-based management theory. Each volume in RCBM will be focused on a key aspect;

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artificial Intelligence / Machine Learning In Marketing

The theory and practice of AI and ML in marketing saving time, money;

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Marketing Pocketbook: 3rd Edition: Marketing Pocketbook

Neil Russell-Jones provides tips, tools and techniques for all those involved in the marketing proce;...

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Marketing Research Essentials

3rd Edition with Student CD Rom;

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Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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Fashion Marketing 3rd

on range planning with a practical blend of sound design sense and commercial realism * a balance of theory and practice, with examples to;

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The Marketing Casebook

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The;

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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Marketing Management with MyMarketingLab

cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday;

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Marketing Research

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Marketing Management Global Edition

the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely;

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Advanced Theory and Practice in Sport Marketing

in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory;

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