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International E-Business Marketing

environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global;

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International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;

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International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;

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Planning Your Internet Marketing Strategy

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing;

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Business Research Methods

business areas. Business Research Methods, 8e, International Edition is the ideal text for undergraduate and first year MBA courses in marketing;

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International Marketing

entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and;

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E-Business im Marketing-Controlling

E-Business im Marketing-Controlling is een boek van Anika Magenheim;

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Marketing the e-Business

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this;

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Marketing the e-Business

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this;

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Internet Marketing and e-Commerce, International Edition

INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading;

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Electronic Commerce

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic;

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Marketing, International Edition

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014, International Edition combines a thorough;

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Handbook of Research in International Marketing, Second Edition

in marketing and international business will find much of value in this comprehensive volume. Contributors: Y. Bao, E. Berger, S.T. Cavusgil, C.S;

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E-Marketing

For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the;

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Business Marketing

Business Marketing, 3e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful;

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Business Marketing

Business Marketing, 3e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful;

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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity;

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e-Business - A Jargon-Free Practical Guide

legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international;

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International business

international management and globalisation as part of their curriculum. The book is also available as e-book.Online extrasThe;

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Marketing the e-Business

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It;

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Marketing the e-Business

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It;

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E-business : de hype voorbij marketing wijzer

E-Business: De Hype Voorbij 1e druk is een boek van E. Schaepman uitgegeven bij Samsom. ISBN 9789014066097 E-Business: De Hype;

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Business Marketing Management

chapter on the role of e-commerce in business-to-business marketing.;

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Strategic Electronic Marketing

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic;

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E-Business, International Edition

commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips;

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Ebusiness

legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international;

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International Business Marketing in Emerging Country Markets

in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, he develops the international business;

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