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Integrated Marketing Communications in Risk and Crisis Contexts

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC;

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Integrated Marketing Communications in Risk and Crisis Contexts

Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis;

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Integrated Marketing Communications: Integrated Marketing Communications Plan

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;

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Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety;

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students;

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

to Public Relations and Integrated Communications- research, history, law and ethicsStakeholder Leadership in Public Relations-crisis;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;

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Integrated Marketing Communications

book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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Integrated Marketing Communications

Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all;

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Integrated Advertising, Promotion And Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the;

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Integrated Advertising, Promotion And Marketing Communications With Mymarketinglab

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;

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Integrated Marketing Communication

theory, health communication, crisis and risk communication, communication theory, and mass communication.;

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Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing;

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Communicating Globally

communications across borders. This book answers that need by supplying the knowledge and skills required, from how global integrated marketing;

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Strategic Integrated Marketing Communications

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective;

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Integrated Marketing Communication

theory, health communication, crisis and risk communication, communication theory, and mass communication.;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;

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The New Integrated Direct Marketing

, sales promotion and advertising - both separately and in conjunction so that the reader can see how to structure integrated marketing programmes;

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;

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Ongoing Crisis Communication

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the;

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Principles of Integrated Marketing Communications

challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and;

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