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Incoming tourism marketing communication in Lithuania

of tourism by 17,5 % comparing to year 2008. Until 2008, the number of incoming tourists to Lithuania was on a constant incline. The situation opens;

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Hospitality and Tourism Marketing

role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact;

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Changing Trends in Marketing Communications

: What are the non- traditional marketing communication techniques and what is their potential in Latvia and Lithuania? In addition, the two sub;

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Strategic Innovative Marketing and Tourism

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and;

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e-Consumers in the Era of New Tourism

. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism;

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Marketing for Sustainable Tourism

sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special;

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Tourism Development in Japan

This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterised by an;

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Marketing Communications in Tourism and Hospitality

. Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and;

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Market Communicat Tourism & Hospitality

edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for;

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Recent Advances in Tourism Marketing Research

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly;

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Tourism Marketing

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has;

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Tourism Marketing

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has;

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Marketing Tourism in South Africa

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry;

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The International Marketing of Travel and Tourism

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone;

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Sustainable and Collaborative Tourism in a Digital World

This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019;

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Strategic Marketing in Tourism Services

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic;

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Marketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use;

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Marketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use;

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Tourism Marketing

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing;

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Marketing for Hospitality and Tourism, Global Edition

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7;

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Marketing Efficiency in Tourism

Marketing Efficiency in Tourism is een boek van Schmidt, Erich Verlag;

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Translation and Communication in the Promotion of Business Tourism

Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business;

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Translation and Communication in the Promotion of Business Tourism

Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business;

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Marketing Tourism Destinations

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation;

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Strategic Perspectives in Destination Marketing

of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the;

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International Tourism

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism;

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Marketing Rural Tourism Experience and Enterprise

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding;

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