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Marketing and Feminism

and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from;

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Marketing and Feminism

and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from;

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Wie funktioniert erfolgreiches Gender-Marketing? Geschlechtsspezifisches Marketing fur Unternehmen und dessen verantwortungsvoller Einsatz

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Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer;

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Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior

Gender Commerce. Past Development and New Technologies in Online Marketing to Influence Customers' Buying Behavior is een boek van Viviane;

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Handbook of Research on Gender and Marketing

their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices. This;

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Marketing to Women

This lively second edition by a gender marketing expert tells how and why corporations are spending more to capture the multi-trillion;

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Why Marketing to Women Doesn't Work

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an;

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Why Marketing to Women Doesn t Work

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an;

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Gender and Political Marketing in the United States and the 2016 Presidential Election

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues;

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Gender-Marketing: Kommunikationskonzept für die Einführung einer Produktlinie für Singles

Die Bedeutung von Gender-Marketing nimmt durch die stetige Entwicklung der gesellschaftlichen Rollenbilder rasant zu. Die Berücksichtigung;

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Lifestyle Marketing

of gender roles can be accounted for by one's overall marketing strategy. Yet another consumer group evaluated here is the emerging affluent;

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Thema Marketing und Vertrieb

, CSR-Marketing, Gender Marketing, Neuromarketing, Point-of-Sale, Suchmaschinenoptimierung (SEO), Social Media Marketing, Verpackungsgestaltung;

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Contemporary Issues in Marketing and Consumer Behaviour

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics;

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Marketing-Theorie

, Service Dominant Logic und Gender-Aspekte im Marketing, erweitert;

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Global and Multinational Advertising

, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific;

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Contemporary Issues in Marketing and Consumer Behaviour

the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this;

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Contemporary Issues in Marketing and Consumer Behaviour

the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this;

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Global and Multinational Advertising

, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific;

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Why She Buys

A marketing and sales pioneer uses the psychology of gender to provide a fresh prospective on field-proven business practices to help;

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Entrepreneurship in a Global Context

, organizational sociology, marketing and finance. Other issues discussed include gender and networking, strategies in entrepreneurial growth, job;

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Inside Her Pretty Little Head

. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism;

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Inside Her Pretty Little Head

. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism;

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Handbook of Sport Marketing Research

such as gender, race, and ethical practices.;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Breaking Up America

Americans. It shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity and;

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