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Feasibility of Projects - My Financial Guide

This Book is aimed for everyone interested in projects; engineers, marketing and/or financial men. Feasibility of projects is first defined;

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Financial Aspects of Marketing

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.;...

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Financial Aspects of Marketing

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the;

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Marketing Finance

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance;

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Marketing Finance

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance;

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Professional Travel Agency Management

Advanced text which emphasizes management aspects of marketing, personnel, financial, legal, impact of automation. Discusses role of travel;

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Strategic Marketing Management

, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations;

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International Marketing

, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and;

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Design and Marketing of New Products

engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.;

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Financial Services Marketing

Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;

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The Professional's Guide to Financial Services Marketing

The Professional's Guide to Financial Services Marketing is directed to any financial services professional--from individual;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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Marketing strategies in education (published in russian)

The group of researches from Omsk Branch of State Financial University leading by Professor Alexander Kovalev has aimed this book at the;

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The Routledge Companion to Financial Services Marketing

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred;

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Marketing For Financial Advisors

To financial advisors who ask, Who has the timeand money for marketing? the authors have animportant piece of advice: Treat your practice;

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Marketing And Financial Management

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial;

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Marketing Power for Financial Advisors

Marketing Power for Financial Advisors helps you avoid common missteps that stunt your growth such as presenting yourself as just another;

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The Marketing / Accounting Interface

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial;

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The Marketing / Accounting Interface

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial;

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Financial Services Marketing

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at;

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Business Basics for Dentists

Dr. David Willis combines his experience as a practicing dentist, educator, MBA, and certified financial planner in this breakthrough text;

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Cambridge Marketing Handbook

important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms;

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Handbook of Marketing Strategy

, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the;

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Handbook of Marketing Strategy

, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the;

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Financial Services Marketing Handbook

The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing;

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Marketing Financial Services

Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the;

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