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Essentials of Advertising

As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of v;...

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Advertising Campaign Design: Just the Essentials

The author's step-by-step approach to campaign design dissects the creative process necessary to des;...

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Advertising Campaign Design: Just the Essentials

The author's step-by-step approach to campaign design dissects the creative process necessary to des;...

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Essentials of Thought Leadership and Content Marketing

Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by;...

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Essentials of Business Ethics

Essentials of Business Ethics provides an introduction to business ethics. It surveys the current l;...

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Intermediate Cantonese

Intermediate Cantonese is designed for learners who have achieved basic proficiency and wish to prog;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Guidelines for Microsoft Office 365, 2019 Edition

Guidelines for Microsoft Office 365, 2019 Edition, teaches the essentials of Office using a clear, e;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society h;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to ans;...

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to ans;...

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Intermediate Cantonese

Intermediate Cantonese is designed for learners who have achieved basic proficiency and wish to prog;...

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Intermediate Cantonese

Intermediate Cantonese is designed for learners who have achieved basic proficiency and wish to prog;...

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on telev;...

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on telev;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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