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An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic;
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A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;
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Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and;
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reinforce its brand promise or totally denigrate it." In Building the Brand Driven Business, authors Scott M. Davis and Michael Dunn two of the;
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Kids leap into reading with Brand New Readers! Four lively stories from David MartinOne of the best-loved authors;
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A fantastic new collection of poems featuring classic favourites and brand new poems by poetry legend Michael Rosen. Illustrated in colour;
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The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations;
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Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;
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About the Contributor(s): Natalie Brand earned her doctorate from the University of Wales, Trinity St David. She supervises in Historical;
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* Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy * David Aaker, the author of four brand;
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Christian musician David Michael Carrillo recounts with striking heart and honesty his personal story of growing up with attention deficit;
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Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;
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. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy;
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