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The Everything Kid

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Brand Leadership

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic;

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Brand Shift

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Brand Intervention

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Brand Intervention

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Own Your Brand

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I Can Live

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Brand Risk

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and;

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Building the Brand-Driven Business

reinforce its brand promise or totally denigrate it." In Building the Brand Driven Business, authors Scott M. Davis and Michael Dunn two of the;

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Lucy and Bob

Kids leap into reading with Brand New Readers! Four lively stories from David MartinOne of the best-loved authors;

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Even My Ears Are Smiling

A fantastic new collection of poems featuring classic favourites and brand new poems by poetry legend Michael Rosen. Illustrated in colour;

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The Brand-Driven CEO

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations;

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Brand

Robert David MacDonald's majestic version of Ibsen's poem-drama about the triumph of will over compromise. Brand, a fiery priest-hero;

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Brand Stretch

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;

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Complementarian Spirituality

About the Contributor(s): Natalie Brand earned her doctorate from the University of Wales, Trinity St David. She supervises in Historical;

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Brand Relevance

* Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy * David Aaker, the author of four brand;

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Fearfully and Wonderfully Made

Christian musician David Michael Carrillo recounts with striking heart and honesty his personal story of growing up with attention deficit;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Aaker on Branding

. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy;

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