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Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;
Vergelijkbare producten zoals Creating Customer Value Through Strategic Marketing Planning
Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;
Vergelijkbare producten zoals Creating Customer Value Through Strategic Marketing Planning
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;
Vergelijkbare producten zoals Strategic Marketing
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;
Vergelijkbare producten zoals Strategic Marketing
This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic;
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;
Vergelijkbare producten zoals Competitive Marketing: A Strategic Approach
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;
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marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured;
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. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range;
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new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North;
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including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a;
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The new sense of urgency in the business world of the 21st century demands an operational approach to strategic problems. This handbook;
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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;
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competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this;
Vergelijkbare producten zoals Hooley:Mktg Strategy and Co p7
competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an;
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Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;
Vergelijkbare producten zoals Strategic Marketing
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;
Vergelijkbare producten zoals Strategic Marketing
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;
Vergelijkbare producten zoals Strategic Marketing
. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;
Vergelijkbare producten zoals Services Marketing Global Ed 7th
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;
Vergelijkbare producten zoals Strategic Marketing Management
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;
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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;
Vergelijkbare producten zoals Strategic Social Marketing
This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the;
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In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous;
Vergelijkbare producten zoals Strategic Marketing in Fragile Economic Conditions
Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;
Vergelijkbare producten zoals Strategic Marketing Management - Theory and Practice
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;
Vergelijkbare producten zoals Strategic Marketing Management - The Framework, 10th Edition
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