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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Concurrent Marketing

This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic;

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Competitive Marketing: A Strategic Approach

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Marketing Planning

marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured;

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Competitive Marketing Strategy for Europe

. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range;

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Marketing

Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation;

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Offensive Marketing

new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North;

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Strategic Marketing

including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a;

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Strategic marketing

The new sense of urgency in the business world of the 21st century demands an operational approach to strategic problems. This handbook;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Hooley:Mktg Strategy and Co p7

competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this;

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Marketing Strategy and Competitive Positioning

competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Strategic Marketing For Health Care Organizations

This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the;

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Strategic Marketing in Fragile Economic Conditions

In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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