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City-Marketing Cottbus

des City Managements in Cottbus nicht von erkennbarem Erfolg gekront. Es wurde zwar die Stelle eines City Managers eingerichtet;

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Kirchengeschichte der Stadt und Herrschaft Cottbus in der Niederlausitz

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From Image to Brand

Today, city marketing has become a widely accepted phenomenon in contemporary urban development. The practice of city marketing has evolved;

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Kommunikationsorientierte Stadtentwicklung im Rahmen des City-Marketing durch Stadtfeste

Kommunikationsorientierte Stadtentwicklung Im Rahmen Des City-Marketing Durch Stadtfeste is een boek van Andreas Peppel;

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Stadtmarketing

Inhaltsangabe: Gang der Untersuchung: In der Arbeit wird insbesondere auf einen wesentlichen Teilbereich von Stadtmarketing - dem City;

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Kompass FK3083 Cottbus, Lausitzer Seenland

Scheur- en weerbestendige fietskaart van Kompas, schaal 1:70 000 goed leesbare cartografie Nauwkeu;...

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Marketing the Magic City

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Marketing the City

the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to;

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Marketing the City

the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to;

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Winning Global Markets

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future;

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City-Marketing am Beispiel der Stadt Bozen

anderen Stadten abzuheben, zu differenzieren und mit diesen konkurrieren zu konnen. So wie in vielen anderen Stadten ist auch in Bozen das City;

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Inside City Tourism

themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise;

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Inside City Tourism

themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise;

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Das Marketing des internen Kunden

Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Personal und Organisation, Note: 1,0, Fachhochschule Lausitz in Cottbus;

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Entrepreneurial Urban Regeneration

in entrepreneurial urbanism, supporting SMEs, city marketing and city branding? These are questions examined in this volume in an effort to provide an;

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Marketing Schools, Marketing Cities

city planners have ever more explicitly promoted good schools as a means of attracting more affluent families to urban areas, a dynamic;

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Customer Loyalty

You've read about Customer Loyalty in the Los Angeles Times , Dallas Morning News , Miami Herald , Kansas City Star , Entrepreneur;

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Multiagent System Technologies

This book constitutes the proceedings of the 13th German Conference on Multiagent System Technologies, MATES 2015, held in Cottbus, Germany;

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Destination Marketing of Antwerp

destination, in order to distinguish it from competitors. Fashion capital is a city, influential in fashion, known in the world by its fashion;

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Events As a Strategic Marketing Tool

, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a;

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City Brand Image

Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers." A recent trend in city;

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Consumer Attitudes Towards Customized Marketing

are individualized for each customer. This monograph deals with two empirical studies in which 300 Bangladeshi consumers living in Dhaka city;

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Die Balanced Scorecard als ein Steuerungsinstrument des strategischen Managements in der Kommunalverwaltung: Dargestellt am Beispiel der Stadtverwaltu

Fall Stadtverwaltung Cottbus wird herausgearbeitet, wie in einer Kommunalverwaltung ein strategisches Management durch die Einf hrung und;

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Marketing Due Diligence

investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack;

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Branding Chinese Mega-Cities

practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged;

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers;

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