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From Image to Brand

Today, city marketing has become a widely accepted phenomenon in contemporary urban development. The practice of city marketing has evolved;

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Marketing the Magic City

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Kommunikationsorientierte Stadtentwicklung im Rahmen des City-Marketing durch Stadtfeste

Kommunikationsorientierte Stadtentwicklung Im Rahmen Des City-Marketing Durch Stadtfeste is een boek van Andreas Peppel;

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Marketing the City

the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to;

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Marketing the City

the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Winning Global Markets

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future;

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Stadtmarketing

Inhaltsangabe: Gang der Untersuchung: In der Arbeit wird insbesondere auf einen wesentlichen Teilbereich von Stadtmarketing - dem City;

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Inside City Tourism

themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise;

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Inside City Tourism

themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise;

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Marketing Schools, Marketing Cities

Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor;

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Entrepreneurial Urban Regeneration

How can Business Improvement Districts (BIDs) create the necessary conditions for urban regeneration? What is the role that BIDs have;

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Customer Loyalty

You've read about Customer Loyalty in the Los Angeles Times , Dallas Morning News , Miami Herald , Kansas City Star , Entrepreneur;

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Destination Marketing of Antwerp

destination, in order to distinguish it from competitors. Fashion capital is a city, influential in fashion, known in the world by its fashion;

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City Brand Image

Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers." A recent trend in city;

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Events As a Strategic Marketing Tool

than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way;

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City-Marketing am Beispiel der Stadt Bozen

anderen Stadten abzuheben, zu differenzieren und mit diesen konkurrieren zu konnen. So wie in vielen anderen Stadten ist auch in Bozen das City;

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Consumer Attitudes Towards Customized Marketing

This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing "one size fits all;

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Marketing Due Diligence

investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack;

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Staging the New Berlin

of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall;

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Staging the New Berlin

of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall;

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Branding Chinese Mega-Cities

practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged;

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers;

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Multi-Channel Marketing Branding & Retai

-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all;

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Managing and Marketing Tourist Destinations

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources;

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The Making and Selling of Post-Mao Beijing

Describes the changing life of the city and its inhabitants during the final decades of the twentieth century and examines the complex;

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Selling the Business Location

In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries;

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