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Interkulturelles Branding in China

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Faked in China

Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization;

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Faked in China

Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization;

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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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China Branding

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a;

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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Business Success in China

Practical Insights from China . It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and;

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Plunkett's Advertising & Branding Industry Almanac 2021

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from;

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Brand New China

detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to;

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Advances in Chinese Brand Management

of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an;

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Branding Chinese Mega-Cities

practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged;

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Nation Branding

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Startup Branding

Startup Branding;

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National Image

: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the;

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National Image

: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the;

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Startup Branding

Startup Branding 1e druk is een boek van Andy Mosmans uitgegeven bij Adfo Groep. ISBN 9789492196996 Startup Branding;

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Branding Nl

bij relevante doelgroepen - branding - steeds belangrijker. BRANDING NL bestaat uit een vijftal essays over nation branding die het onderwerp behandelen;

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Branding

Branding;

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Personal Branding

Personal Branding;

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School in de branding

School in de branding;

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In de branding

In de branding;

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In de branding

In de branding;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Noodlanding in de branding

Noodlanding in de branding;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Vrouw in de branding

Vrouw in de branding;

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