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Brands versus Information

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Research Frontiers on the International Marketing Strategies of Chinese Brands

of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding;

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Paradoxes in Chinese Consumer Behavior

constructs focus on the contrasts posed by: the consumer impact of the "open-door policy" versus market socialism, the consumer values of long-term;

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Financial Information and Brand Value

determinants of brand information published in companiesA annual and financial reports. It presents case studies on the methods of evaluating and;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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Wristwatch Annual 2020

The essential guide for the collector of mechanical wristwatches, with complete information on over 1,400 models from some 130;

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Wristwatch Annual 2021

The essential guide for the collector of mechanical wristwatches, with complete information on over 1,400 models from some 130;

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The Wristwatch Annual 2022

The essential guide for the collector of mechanical wristwatches, with complete information on over 1,400 models from 130 international;

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Information Economics

film and literature and nutshell examples. The book first covers the economics of information in a 'man versus nature' context, explaining;

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Information Economics

film and literature and nutshell examples. The book first covers the economics of information in a 'man versus nature' context, explaining;

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Vodkas Of The World

This complete guide to the best of the world's vodkas offers a country-by-country tour. Includes information on the history of vodka, how;

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Information Processing And Routing In Wireless Sensor Networks

This book presents state-of-the-art cross-layer optimization techniques for energy-efficient information processing and routing in wireless;

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Strategisch merkenmanagement

/> nieuwe trends in branding, zoals internationalisering versus lokaliseringStrategisch merkenmanagement is geschreven voor studenten;

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Advances in Psychology Research

attempt to present substantial results across a broad spectrum. This book reviews research on the observed score versus Rasch score analysis;

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A Comparison of Fruit Juice and Carbonated Drink

are selling more and more products in the drinks category.This book also provides information on the reasons for success of certain brands;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Kellogg On Branding

branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging;

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Brand America

, and information technologyare discussed along with the positive branding attributes that America has in abundance, including sporting prowess;

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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Brands

of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management;

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Brands

of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management;

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The Visionary Package

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged;

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Educause Leadership Strategies

In recent years, colleges and universities have experienced tremendous growth in the applications of electronic information and the;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...

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Human Resource Strategies for the High Growth Entrepreneurial Firm

issues that exemplify the complexity of the topic. It is not a case of small versus large firms. There are small established firms, small start;

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Human Resource Strategies for the High Growth Entrepreneurial Firm

issues that exemplify the complexity of the topic. It is not a case of small versus large firms. There are small established firms, small start;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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