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Brands, Consumers, Symbols and Research

, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and;

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Sustainable Luxury

will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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Consumer Mind

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception;

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The Extreme Gone Mainstream Commercialization and Far Right Youth Culture in Germany

How clothing brands coded with racist and nationalist symbols are bringing extremism into the German mainstream Far right politics and;

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Join the Brand

After answering the question, How and why do consumers adopt brands, author Norty Cohen takes it the next step with a new question: How;

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Creating Passion Brands

academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating;

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The Psychology of Consumer Profiling in a Digital Age

of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research;

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The Psychology of Consumer Profiling in a Digital Age

of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

are great opportunities to be had in investing and developing their products for these two markets. The aim of this piece of research is two;

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The Business of Aspiration

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status;

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The Business of Aspiration

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status;

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The Participation Game

Moosylvania's Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, How and Why Do Consumers;

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Brands and Brand Management

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the;

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Brands and Brand Management

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the;

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Consumer-Brand Relationships

In today's highly competitive business environment brands and systematic brand management have become powerful means for differentiating a;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Sustainable Luxury & Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Emotive Networks and Brands

Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Brands Laid Bare

spectrum of 12 customer needs and drawing on first--hand research evidence, Kevin Ford provides a proven framework for understanding what people;

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Marketing Semiotics

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a;

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County of Origin Knowledge- Insights into Consumers' Knowledge

and offers a framework for future research.;

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China's Evolving Consumers

of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these;

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Living Brands

, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands;

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The Digital Marketing Landscape

The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how;

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