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America Branding in the Digital Age

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Unconscious Branding

, advertise, and consume in the modern digital age.;

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Personal Brand Creation in the Digital Age

explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested;

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Digital You

most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda;

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Digital Branding Fever

Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That's the only way;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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Branding & AI

in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand;

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Innovations in Digital Branding and Content Marketing

marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements;

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Innovations in Digital Branding and Content Marketing

marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and;

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Stand Out!

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age. It presents the why-do and the how-to;

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branding@thedigitalage

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that;

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Global City-Twinning in the Digital Age

arrangements, with influence that expands far beyond region. In this light, Global City-Twinning in the Digital Age unveils an analysis of intercity;

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Digital Branding

Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your;

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Kids and Branding in a Digital World

of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era;

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Kids and Branding in a Digital World

of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era;

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Nation Branding Practices in Latin America

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Branded Nation

How is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists;

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Contemporary Issues in Branding

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore;

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Contemporary Issues in Branding

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore;

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Ausgewahlte Aspekte Des Digital Branding

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Digital Expert Branding - inkl. Augmented-Reality-App

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Music Business and the Experience Economy

digital age. The interrelationship of legal, aesthetic and economic aspects in the production of music in Australasia is also highlighted as well;

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