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Ambient advertising - an intrusion of consumers private sphere?

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What Happened To Advertising? What Would Gossage Do?

Why dont people in advertising like their jobs anymore? What is all this nonsense about the suddenly;...

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Behavioural Targeting

Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Advertising and Popular Culture

creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh;

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Advertising Principles & Practices

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the;

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Marketing for Attorneys and Law Firms

the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It;

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Marketing for Attorneys and Law Firms

the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It;

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In Defense of Advertising

economic criticisms of advertising are false because they are based on an unrealistic philosophic and economic world view. The author defends;

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Conversation Manager

consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptio;...

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Children as Consumers

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing;

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The End of Advertising

The CEO of the Tribeca Film Festival and former founding CEO of the award-winning Droga5 advertising;...

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Advertising

; the internet as an important advertising medium and children and advertising.;

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Commercial Communication in the Digital Age

In today's digital age, online and mobile advertising are of growing importance, with advertising no;...

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Deceptive Advertising

advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program;

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Brand Machines, Sensory Media and Calculative Culture

calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands;

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Advertising in the Aging Society

is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target;

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Gimme! The Human Nature of Successful Marketing

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising ca;...

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Advertising & Imc With Mymarketinglab

educators around the world to include content which is especially relevant to students outside the United States. An accessible, well-written, and;

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business;

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Ethics and Manipulation in Advertising

closely reasoned, highly informative, provocative search for an understanding of advertising's efficacy and its morality, intended for;

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Determinants of Private Label Attitude

label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their;

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Public Man, Private Woman

family and envisions an ethical polity.;

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Environmental Advertising in China and the USA

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese;

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Environmental Advertising in China and the USA

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese;

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