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Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing

than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be;

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Sports Sponsorship And Brand Development

create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing;

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Marketing 2.0

world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing;

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Marketing 2.0

world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing;

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Brand New World

of Bangkok to promote its hair-care products. We live in a brand new world, where marketing is taking on incredible new forms, especially;

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Key Marketing Skills

updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with;

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Kellogg on Branding in a Hyper-Connected World

central role in real-world branding and marketing scenarios. Creating a brand-and steering it in the right direction-is a multi-layered;

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Context Marketing Revolution

marketing maven Mathew Sweezey boldly outlines this new infinite media environment and poses a profound question: In a transformed world where;

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Generation of Artist's Brand Image in Fine Art Licensing Business

This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers;

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Global Marketing

branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a;

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Marketing Mess to Brand Success

your career and success with the mentality of bruising hard, but healing fast. Whether you're starting a new company, a brand manager figuring;

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Brand Building Marketing Key Emerging Ma

strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.;

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Adventures Of (A Real Life) Brand Czar

trade are presented including a new strategy model called the "Brand Activation Matrix"; a new approach to utilizing SWOT analysis whereby a;

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Twitter is Not a Strategy

CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Building Brands Directly

marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and;

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Building Brands Directly

marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and;

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The Reinvention of Marketing

reinvention of marketing'' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world;

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The Behavioral Economics of Brand Choice

analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way;

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Marketing Communications

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force;

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Global Marketing

around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East;

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Global Marketing

branding; brand piracy; and viral marketing. Brand new case;

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The Quiet Revolution in Email Marketing

have worked so hard to create.;The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful;

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Marketing Communications

of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero;

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How Coca-Cola Took Over the World

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and;

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Experiential Marketing

clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing;

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