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Winning in High-tech Markets

strategies, practices and philosophies of three US high-tech companies which have successfully built global leadership in this competitive sector.;

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The High-Tech CEO

. Insights from CEOs of high-tech organisations are provided throughout.;

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The High-Tech CEO

. Insights from CEOs of high-tech organisations are provided throughout.;

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The Chasm Companion

high tech markets develop; How to specify a winning market development strategy; and, How to plan go to market programmes at different points;

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Managing Innovation And Entrepreneurship In Technology Based

Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must;

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Marketing Strategies for the New Economy

limited understanding of marketing. This book will be the definitive guide to anyone involved in the marketing of high tech products and, as such;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Handbook of Market Segmentation

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or;

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Risk and Innovation

. In the United States both consumers and companies depend on smaller, high-tech companies to explore the commercial application of technology;

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Becoming a Successful Techpreneur

Written from personal experience, this book focuses on the unique challenges of starting, growing and selling a high-tech business. It;

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Winning Market Leadership

critical relationships, understanding the profit dynamic, and more.Features examples from high tech companies such as Intel, Compaq;

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Exporting and Winning Business in Export Markets

Exporting and Winning Business in Export Markets is een boek van Ian Harbottle;

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Industrial Organisation Of High-Technology Markets

sharing - antitrust in high-tech sectors. Contents: 1. Industrial Organisation of High-Tech Markets 2. Digital Markets 3. Network;

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Winning in Emerging Markets

, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a;

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High tech marketing 112 pag

HIGH TECH MARKETING 112 PAG;

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Marketing High Technology

Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out;

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Marketing High Technology

marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.

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The High-Tech Potential

economic stability.What is the potential for high-tech growth outside the largest cities? What is the role of high-tech industry in the economic;

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Irrational Exuberance

In this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize-winning economist Robert Shiller, who warned;

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Irrational Exuberance

In this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize-winning economist Robert Shiller, who warned;

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High-Tech Industries in China

analysis of the high-tech sector, examining Chinese high-tech industry policy, the emergence of industrial clusters, the R&D activities;

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Globalization and a High-Tech Economy

-tech goods, why high-tech firms steadily lose manufacturing jobs, while creating professional jobs, and why high-tech industries rely on;

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Globalization and a High-Tech Economy

-tech goods, why high-tech firms steadily lose manufacturing jobs, while creating professional jobs, and why high-tech industries rely on;

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Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives

. Author Jon D. Markman is a veteran tech investor, money manager, and award-winning columnist who has perfected the art of explaining the digital;

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Successful Marketing Strategies for High-Tech Firms

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the;

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High tech low tech

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The Emerging High-Tech Consumer

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan;

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