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Ise Marketing Principles and Best Practice

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective;...

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The Bare Bones Introduction to Integrated Marketing Communication

Integrated marketing communication (IMC) focuses on communicators employing the correct message, bei;...

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The Bare Bones Introduction to Integrated Marketing Communication

Integrated marketing communication (IMC) focuses on communicators employing the correct message, bei;...

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Understanding Digital Marketing

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marke;...

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

For courses in advertising. A study of integrated marketing communications taught through rea;...

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Marketing 5.0

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the ce;...

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Marketing the e-Business

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasin;...

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Marketing the e-Business

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasin;...

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The Ultimate Marketing Plan

Marketing starts with putting together the best, most promotable message possible that truthfully re;...

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The Small Business Online Marketing Handbook

The small business marketing experts at Demandforce help owners kick off their online strategy Small;...

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The Routledge Companion to Marketing Research

This single-volume reference provides an alternative to traditional marketing research methods handb;...

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Marketing in the Moment

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving ma;...

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Consumer Voice

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of c;...

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Voice-Marketing

Der Siegeszug der Steuerung durch Sprache - auch von komplexen Systemen und Prozessen - ist nicht zu;...

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The Digital Marketing Landscape

The field of marketing has seen an evolution in how brands communicate with consumers, how consumers;...

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Cross-Cultural Social Media Marketing

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of i;...

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The Age of Influence: The Power of Influencers to Elevate Your Brand

The Age of Influence is an essential guide for marketing professionals and business owners who want ;...

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The Strategic Storyteller

A content marketing framework grounded in real-world research The Strategic Storyteller: Content Mar;...

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Persuasion

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an ;...

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The Death of Propaganda

B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate a;...

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The Voice Catchers

Your voice provides biometric data. How are marketers using it to manipulate you? [Dr. Turow ] i;...

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Deploying Cisco Voice Over Ip Solutions

Learn real-world voice-over-IP deployment solutions and strategies from the Cisco experts

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The Voice Catchers

Your voice provides biometric data. How are marketers using it to manipulate you? [Dr. Turow ] is en;...

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Persuasion

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an ;...

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Six Pixels Of Separation

Six Pixels of Separation is the first book to unify the concepts of Personal Branding, Digital Marke;...

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Integrated Marketing Communication

Now in its second edition, this textbook explores the continuing transformation of advertising, sale;...

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Integrated Marketing Communication

Now in its second edition, this textbook explores the continuing transformation of advertising, sale;...

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