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Value Dominant Logic

re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well;

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Service-Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;

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Service Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors;

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The SAGE Handbook of Service-Dominant Logic

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across;

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Sustainability Driven Service Innovation

city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service;

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A New Paradigm in Marketing - The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch

a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has;

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Logic as Universal Science

Russell sought to deliver a death blow to the dominant Kantian view that formal logic is a concise and dry science and unable to enlarge our;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Expanding on the editors' award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new;

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Public Service Logic

Logic challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service delivery;

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Public Service Logic

This book challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service;

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The Evolution of Dominant Logic in Relation to Strategic Inertia

, it remains inconclusive. Therefore, I analyze the evolution of mental models or 'dominant logic' in order to reveal insights about the;

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The Service Dominant Logic of Marketing

discussions regarding the proposed service-dominant logic (S-D logic) in more detail. Seven years after the initial publication in the Journal;

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Building Value through Marketing

use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into;

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Building Value through Marketing

use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into;

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Market Management and Project Business Development

, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well;

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Essays on Logic and its Applications in Philosophy

This is a collection of essays about logic and its applications to various philosophical problems. In general, it is argued that logic;

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Logic Jam - Unlocking the Value of Information

approach, process and skills used to unlock the value of information.;

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Elementary Logic

are incorporated throughout. This book will be of value to anyone with an interest in logic and philosophy.;

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Logic Jam - Unlocking the Value of Information

summarize the approach, process and skills used to unlock the value of information.;

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Creativity, Imagination, Logic

. Kallen, touches on topics from language to death and from freedom to value. The author's treatise explores his understanding of logic and;

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Creativity, Imagination, Logic

. Kallen, touches on topics from language to death and from freedom to value. The author's treatise explores his understanding of logic and;

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Logic

. This book will be of value to anyone with an interest in Johnson's theories, philosophy and the historical development of logic.;

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Logic

logic. This book will be of value to anyone with an interest in Johnson's theories, philosophy and the historical development of logic.;

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Logic

logic. This book will be of value to anyone with an interest in Johnson's theories, philosophy and the historical development of logic.;

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Social Rules

This collection is a pioneering effort to bring together in fruitful interaction the two dominant perspectives on social rules. One, shared;

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Business, Value Creation, and Society

The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation, as spectacularly demonstrated by;

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