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Users, Not Customers

Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of;...

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Measuring SaaS Applications based on Utilized Features

is implemented as customers paying fixed fee per month. Many customers are not satisfied with the current pricing model and are requesting to pay;

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Involving Customers In New Service Development

This book deals with how companies can involve customers or users in order to learn with them in the;...

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Customer Behavior

managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional;

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Engagement of Intercultural Project Customers

This book examines the effective and appropriate integration of project customers in intercultural s;...

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Engagement of Intercultural Project Customers

This book examines the effective and appropriate integration of project customers in intercultural s;...

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The untapped source of professional users for co-creation

Over the last decade, both scholars and practitioners have uncovered users as a valuable source of i;...

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ITIL Service Operation 2011

The ITIL Service Operation stage of the ITIL v3 framework highlights best-practice for delivering IT;...

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Library User Metaphors and Services

How do library professionals talk about and refer to library users, and how is this significant? In ;...

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Design Driven Innovation

strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they;

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Irresistible Apps

Information patterns. Not only will you learn about these patterns, you'll also learn why they work using psychological theories of intrinsic;

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The 4 A's Of Marketing

.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and;

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4 As Of Marketing

.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and;

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Growing with Blockchain

Following lockdown, the digital trust that blockchain creates for networks of remote users started t;...

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ITIL For Dummies

ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within ;...

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Capture more customers with video

into fans? Capture more customers with video is a practical handbook that will teach you how to plan, produce and promote videos that will not;

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Social Media for Businesses

. Traditional media and traditional marketing is changing now. Communication is now in two-way, not in one-way anymore as in traditional media. This;

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Validating Product Ideas

Want to know what your users are thinking? If you’re a product manager or developer, this book w;...

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Search Analytics for Your Site

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable;...

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The Social Customer

your product. Not easy stuff, and, done the wrong way, it's dangerous. - CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK;

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Marketing Channel Strategy

-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same;

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Service Excellence @ Novell

transformation, the division raised its sights and now not only delights Novell's customers, but contributes significantly t;

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The Dark Side of CRM

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms;

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Dark Side Of CRM

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms;

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Epic Content Marketing

’s used in emerging markets and by old people too! Not only are people using the Internet, they’re finally starting to get comfortable with;

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The Eleventh Commandment

How many of today's leading corporations are successfully winning back old customers and attracting ;...

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Instagram For Business For Dummies

Put your best brand story in front of 1+ billion users! One of the most energetically social of ;...

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